How it works
One board, one number, five rules. That's the whole product.
Every directory sells the top spot. We're the only one that shows you the price.
Directories rank agencies, services and businesses by "research", "vetting", and star ratings, then sell the top positions to whoever pays for them. The ranking was always for sale. The only thing you were never allowed to see was the number.
So we removed the theatre. There is no editorial team, no vetting score, no algorithm to reverse-engineer. Rank is the amount paid, printed on every card, updated live. If you don't like who's at #1, you already know exactly what it costs to replace them.
The trade is honest in both directions: paying puts you at the top, and it buys you attention rather than credibility. We publish every listing's click count so buyers can judge whether the top spot was worth what it cost.
The mechanism, start to finish
- 1 See the board. Every listing's rank and live balance is public right now, no sign-in required. That number is the entire ranking.
- 2 List for $1. Paste your site, write one line about what you do, pay. No application, no review queue, no sales call.
- 3 You're live immediately. Payment is the only gate. The moment Stripe confirms your charge, your listing, profile page, and outbound link go up. Nobody reviews it first.
- 4 Bid to pass whoever's above you. Clear their balance plus $5 and you move up. Every card shows you the exact price to do it, live.
- 5 Every bid decays 2% a day. Holding a position costs something every single day, which is what keeps the top of the board contested instead of frozen after week one.
- 6 Top up any time. Sign in with the same email you paid with, no password, and add to your balance whenever you want to reclaim ground.
Holding a rank costs something every day. Here is exactly what.
Say you pay $500 once and never bid again. A day later that bid is worth about $490. After 30 days it is about $273, a little over half. After 90 days it is about $81. After six months it is about $13. It never hits zero, and your listing never disappears, it just gets quiet, because a smaller number ranks lower against everyone still paying.
Turn that into a monthly number and it reads like rent, because that is what it is. A $250 balance costs about $5 a day to hold steady, near $150 a month. A $1,000 balance costs about $20 a day, near $600 a month. A $5,000 balance costs about $100 a day, near $3,000 a month. "Holding steady" just means replacing whatever the day's 2% took, in fresh payments.
Why decay at all: without it, the first agency to pay a large amount would own #1 forever and nobody else's money would ever matter again. Think of it like renting a billboard by the day rather than buying one outright, you pay for placement, the placement is consumed over time, and you renew if you want to keep it. That is the ordinary economics of every advertising product that exists; decay is just that idea expressed as a daily rate instead of a fixed term.
What $1 gets you, what a tie does, and what happens the moment someone passes you.
What $1 buys. The instant your payment clears you get a live entry on the board, a profile page, a public click counter, and an outbound link to your site, plus a starting effective balance of exactly $1 that begins decaying the same as everyone else's from that moment. It does not buy a fixed rank; where you land depends on what everyone else currently holds, and that changes as they pay.
What a tie does. If your balance lands on exactly the same number as the listing above you, nothing moves. Rule 5 breaks the tie by age, not money, so matching someone is never enough on its own, you have to clear their balance plus the $5 in rule 4 to actually pass them.
The moment you get passed. There is no siren. Your rank updates the next time the board is read, cached for at most five seconds at the edge, so in practice within a few seconds of the other payment clearing. You will just see your number one lower, and the exact price to take it back is printed right there on your own card. We do not currently send an email when this happens; check the board or your dashboard if you want to know before you notice the number.
The five rules, in full
These are the literal contract. If a live number on the board ever disagrees with one of them, the board is wrong. Read them expanded, with worked dollar examples, on the rules page.
-
01
Anyone can list for $1.
Paste your domain, write one line about what you do, pay. You're on the board in under a minute. No application, no review queue, no sales call. -
02
Rank is purely what you've paid.
No algorithm, no reviews, no editorial picks. Whoever's at #1 simply holds the highest live balance, and everyone can see the number. -
03
Every bid decays 2% a day.
You can't buy the top and disappear. Holding a rank costs something every day, which is what keeps the board honest and the top spots moving. -
04
Passing someone costs $5 more.
You can't take a rank for a penny. Beating whoever's above you means clearing their bid plus five dollars: same rule at the top of the board and the bottom. Every card shows you the exact number. -
05
Ties go to whoever got there first.
If two bids land on the same amount, whichever listed earlier keeps the higher rank. Matching someone isn't enough. You have to pass them.